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Traditional vs. Digital Marketing: What’s the Difference?
Traditional vs. digital marketing: What’s the difference and which one works better? There has been a long-lasting debate between the two. Ultimately, choosing the right type of marketing depends on your business. What’s the Difference? The main difference between the two is the medium through which a business delivers their marketing message. Traditional marketing on one hand uses old school channels such as newspaper, radio or television to get their message across. Digital marketing on the other hand uses online channels like social media, websites or search engines. Some would say that traditional marketing is dead. On the...
What Makes a Successful Website
There are two main aspects to every website: Design and functionality. Many businesses put design over functionality, but in fact they are both equally as important as each other. Especially if you want a successful website. Think about it: Do you have a high bounce...
SEO vs Google Ads: Which Is Better?
Both methods help you get more traffic from Google, but which is best for your business? Search Engine Optimisation (SEO) and Google Ads are two marketing strategies used to drive traffic and leads for a business. But many businesses are unsure of which strategy...
More articles
Is Social Media Marketing Effective?
The short answer is yes. Social media marketing is very effective and we will uncover the three main reasons why. With billions of people around the world using social media, it offers you an enormous pool of potential customers. Really, there has never been a...
Is Shopify or WooCommerce Better?
If you're thinking of selling online, choosing the right platform is crucial. We will help you figure out which one is better for you: Shopify or WooCommerce. Shopify and WooCommerce are the two top dogs when it comes to eCommerce platforms. They both have incredible...
Colour Trends of 2022
As we emerge into a new year, designers are getting creative with a fresh wind of colour trends. Plus, discover the Pantone colour of the year 2022. This fresh new wind consists of colours that have one collective goal: Bringing serenity. It will still be a colourful...
How to Prepare Your Business for the Future
The ability to handle endless change is a keystone of success for all businesses. Everyone is affected by change. Every business, every industry, and every individual feels the impact of change. That is why knowing the driving forces of change and learning ways to...
Understanding Your Customers
Truly understanding your customers is at the core of most successful businesses. Yet many businesses still fail to see the importance of getting to know their customers. They are so busy finding ways to get higher conversion...
6 Global Trends to Look Out For
With the new year around the corner, now is the time to learn about global marketing trends that are going to shape 2022. Ask yourself this: Is your business ready for 2022? The way we do business is constantly changing. Staying relevant is something marketers and...
10 Marketing Tips for Small Business
Today, I will show you low-budget marketing tips proven to be successful for any small business. Commonly, the marketing budget for small businesses is very tight, which makes it difficult to promote your business. Fortunately for you, there are numerous strategies...
What is Service Marketing?
Service marketing greatly differs from product marketing. To successfully market your services, you need to know the difference. As you know, products are tangible whereas services are essentially intangible. Sometimes services can involve a physical aspect, however,...
The STP Marketing Model: Your Ultimate Guide
Segmenting, Targeting, Positioning: Understanding the STP marketing model can help you unleash your full potential. Nowadays, the STP model is one of the most commonly practiced strategies in marketing. It is best known for creating more effective, streamlined...